At MG NEWS DAY.co.ke, we are committed to setting the pace, not only in digital storytelling but also in defining the future of media in Kenya. This commitment was showcased by ourManaging Director, Julia Majale, who participated in the Media Sustainability Dialogueheld in Nairobi on July 7, 2025. The gathering was organized by the Media Council of Kenya, in collaboration with WAN-IFRA (World Association of News Publishers).
The conference, which centered ondigital evolution, income stream expansion, and innovation in the media industrygathered leading executives and media figures to discuss methods for creating resilient, forward-thinking media organizations. Julia participated in the panel to present perspectives based on MG NEWS DAY’s distinct role as one of Kenya’s biggest digital news outlets.
During MG NEWS DAY, digital transformation wasn’t just something to adjust to; it was the core of the brand. However, Julia quickly pointed out that even media companies that were born in the digital era aren’t safe from disruption. “We were created for the digital-savvy Kenyan,” she mentioned, “but platforms, algorithms, and viewer behaviors are always shifting. What was effective yesterday might not matter today, pushing media organizations to not only adapt but to keep evolving continuously.”
In the same statement, she highlighted what has remained unchanged: trust. “Trust spreads quicker than technology,” she said, referencing MG NEWS DAY.co.ke’s achievement of 30 million monthly page views and its status as Kenya’s top digital platform according to MCK and Reuters. “Our biggest success hasn’t been just expansion, but creating a dedicated audience that interacts with and shares our content, particularly in a time when information is plentiful but reliability is hard to find.”
Another aspect discussed during the conversation was the influence of new technologies, especially generative AI, on the future of news reporting. Although AI tools are frequently met with concern, Julia offered a more balanced viewpoint, seeing AI not as a danger but as a chance to enhance the influence of editorial content.
At MG NEWS DAY, artificial intelligence is already integrated into the process, utilized ethically to boost productivity, Search Engine Optimization (SEO), audience segmentation, and content quality. She highlighted that the focus should continue to be on ensuring AI complements, rather than supersedes, editorial decision-making.
Far from the panel, Julia was also asked to speak at the Media Lounge during the WAN-IFRA WIN Kenya Skills Building & Networking Conference, this time not in an executive role, but as a mentor. She discussed her path: from being a naturally inquisitive child who asked more than a few questions at home, to heading one of Kenya’s top digital news platforms.
She discussed the importance of giving full effort, a principle she learned during her time as a student at Daystar University and applied throughout her professional journey. “No matter what you do, do it thoroughly,” she advised the young reporters present. “That’s how people begin to take notice of you and that’s how you move forward.”
Julia also served as the moderator during a best practice session titled Mobile-First Journalism: Adapting News for the Digital Age. In leading the discussion, she discussed the quick change in how people access news, particularly through mobile devices, and emphasized that newsrooms need to continue developing to reach their audiences where they are, primarily on mobile.
Julia’s involvement in WAN-IFRA activities went beyond personal knowledge; it showcased MG NEWS DAY.co.ke’s continuous dedication to playing an active role in shaping the future of media in Kenya.
About MG NEWS DAY.co.ke
MG NEWS DAY.co.ke is Kenya’s top online news website, offering a combination of urgent news updates, business reports, and human-interest stories. It connects with more than 7 million users and attracts approximately 30 million page views each month.
