Strategic Acquisition Marks New Chapter for Aurum PropTech Limited
Aurum PropTech Limited has taken a significant step forward in its mission to build a comprehensive and seamless PropTech ecosystem by entering into a binding agreement with REA India. This strategic move involves an all-stock, equity swap that will see REA India become a key shareholder in Aurum, further strengthening the company’s position in the Indian real estate market.
Key Details of the Agreement
As part of the deal, REA India will be allotted 4,242,537 equity shares of Aurum through a preferential allotment. This makes REA India a strategic shareholder in the company. Additionally, REA India will transfer control of PropTiger’s business, including its technology, teams, client relationships, and intellectual property, to Aurum. This acquisition is expected to enhance Aurum’s capabilities in residential primary sales brokerage, bolstered by a team of over 350 professionals.
PropTiger has demonstrated strong growth, recording a 23% compound annual growth rate (CAGR) between FY22 and FY24, with revenue reaching INR 955 million in FY24. The integration of PropTiger into Aurum’s ecosystem is anticipated to deepen synergies across existing platforms such as Nestaway, Sell.Do, and Aurum Analytica.
Leadership Changes at PropTiger
Aurum has also announced leadership changes for PropTiger. Mr. Prakash Tejwani has been appointed as the Chief Executive Officer, while Mr. Sridhar Srinivasan will take on the role of Chief Business Officer over the next 12 to 18 months. These appointments are expected to drive the next phase of growth and innovation for the platform.
Vision and Strategic Fit
Speaking about the acquisition, Mr. Ashish Deora, Founder & CEO of Aurum Ventures, emphasized the alignment of vision between Aurum and REA India. He highlighted the shared goal of digitizing the consumer’s real estate journey, which reinforces Aurum’s dominance in the total addressable market (TAM) for residential real estate distribution in India. This market is estimated to involve an annual expenditure of INR 38,000 crores across lead generation, sales automation, and transaction management.
Praveen Sharma, CEO of REA India, expressed confidence in the long-term growth potential of PropTiger under Aurum’s ownership. He noted that this agreement allows REA India to focus more on its Housing.com business, which offers leading digital experiences, while unlocking new opportunities for PropTiger.
Enhancing Value Through Integration
The integration of PropTiger into Aurum’s ecosystem is designed to provide enhanced value to all stakeholders. By leveraging Aurum’s proven integration playbook—built through successful acquisitions like HelloWorld, Nestaway, Sell.Do, and Aurum Analytica—PropTiger will benefit from unified AI and data infrastructure. This foundation will enable smarter tools such as virtual property tours, investment dashboards, and matchmaking analytics.
For homebuyers and sellers, the integration promises richer discovery tools, a unified digital and on-ground advisory experience, and faster, tech-enabled transactions. For developers and channel partners, the benefits include access to end-to-end marketing and sales support, scalable tools like CRM, lead intelligence, and transaction management, and platform-led visibility across Aurum’s ecosystem.
About Aurum PropTech Limited
Aurum PropTech Limited is a listed company on BSE Limited (Scrip code: 539289) and National Stock Exchange of India Limited (Scrip code: AURUM). The company aims to bring transparency, trust, and digital transformation into the real estate sector through its Integrated PropTech Ecosystem. It owns and operates several platforms, including Nestaway Technologies, India’s premier rental marketplace, Aurum Analytica, a data analytics company, and Sell.do, a leading Sales Automation and Digital Transformation company for real estate.
For more information, visit www.aurumproptech.in/press-release.
